Spotlight on Mover, a Platform for Moving Files Between Clouds

by Bianca Bartz 2 years ago

Mover is like FedEx for your online data. It works wherever you work, and safely and securely transports your data from point A to point B, and all the complicated transport processes have been pre-negotiated. On a daily basis, Mover helps business customers across the globe both migrate and back up files between any modern cloud storage solution like Dropbox, Box, Google Drive, Microsoft OneDrive, Amazon, as well as older non-cloud technologies.

Mover provides a self-serve web application as well as professional services. Processing over two billion files each month, and over 40,000 transfers per day, Mover is forging new ground in a new market.

Mover website

About Mover CEO Eric Warnke

Eric came onto the startup scene as one of the first employees with At Nexopia he gathered great experience with social networking and online advertising, working from administration to advertising development.

In 2010, Eric co-founded Mesh Canada to help bring better WiFi to small businesses. After selling Mesh Canada, he went on to co-found his current company, Mover, which is now the industry leader for migrating and backing up data between cloud storage like Dropbox and Google Drive.

With a smack of marketing, programming, and sales capabilities, Eric knows how to attract talent and is building an amazing team at Mover.

Q&A With Eric Warnke

What are you working/focused on now?

We’re trying to steer Mover into more of a product company, rather than a service company. We have a fairly balanced mix of self-serve web app customers and enterprise-y professional services customers. In the next few months we’ll be tipping the scale toward self-serve and ensuring that the size of a business doesn’t stop them from helping themselves.

How has your product evolved from MVP to now?

We started as a small app named Backup Box. We were a product to copy your websites into Dropbox. Customers wanted more, and we added more. Sometimes we added too much without validation, and now we’re better at saying no. Currently we’re focusing on businesses that need help adopting cloud storage — they need the most help getting in, out, and around the cloud.

What was the moment that Mover felt validated?

I’d say it was when we realized that even cloud storage providers were leaning on us to figure out how to move data. We weren’t just an app leaching off of the ecosystem — we were enabling it. Another point of validation was when other startups launched that basically copied us. Having a “me too” competitor means you’re doing something right.

What has been your biggest challenge to date?

Wasting time on poor team dynamics. It’s gutting to look back on all the progress we didn’t make because of the wrong hiring decisions. The silver lining is I don’t think we’ll tip-toe around these issues in the future.

Let’s talk failure. Was there ever a moment in your entrepreneurial journey when you felt you’d failed?

Not really. Startup culture, accelerators, and investors always talk about “fail fast”, but I think that’s BS. At least it’s BS if you don’t qualify it with “fail fast, but you should feel really super bad because it’s not actually OK to fail.” It’s less of a trend now, but when we first started it was thrown around quite a lot and I think it gave many people a license to quit, and I don’t respect quitters. A key thing I keep in mind is a Sir Winston Churchill quote: “Never, ever ever ever ever give up.” Full stop.

What other companies/founders inspire you?

Elon Musk tops the list, as I’m sure he does for many men my age. Elon’s capacity to learn is what I admire most about him. There are few people who rival Elon Musk in terms of diverse effect on humanity.

Bill Gates is up there too — he built himself an empire, and now he’s giving it all away. He’s another example of someone who’s tackling world-scale problems that actually matter. I don’t think many people could make the transition from ruthless industry leader to child-saving, water-cleaning, energy-innovating philanthropist as gracefully as Bill Gates has done.

Howard Schultz is another founder I supremely admire. He’s the definition of hustler. That guy was told “no” by over 200 investors before he raised the first money for Starbucks. Never mind the fact that he effectively introduced espressos and lattes to North America and he’s being encouraged to run for president of the United States.

What advice can you give other entrepreneurs?

Bootstrap as long as you can. You’ll validate your product better and have more to show for yourself. If we were to start over, I think Mark [Fossen, Mover’s Co-Founder & CIO] and I would have spent a lot more time figuring out the product before we sought investment.

Follow Eric on Twitter: @EricWarnke