Spotlight on RAUR, Where People Create and Listen to Talk Radio from Around the World

by Bianca Bartz 1 year ago

Kevin Kliman is the CEO of RAUR (formerly instaradio), which lets anyone start a live-streaming radio station from their mobile phone in 30 seconds. With one touch, you can start a high quality live audio broadcast that can be published to any platform and listened to on any device, so you can tell stories, have conversations, sing for friends and family, or broadcast live interviews using the mic in your phone.

RAUR is Kevin’s third startup, and second mobile one. A dentist turned entrepreneur, he received his undergrad degree from Brown University, where he played for the university’s hockey team, and completed his graduate degree in Dentistry from the University of Southern California.

RAUR

Q&A With Kevin Kliman

How has being part of the HIGHLINE family affected your startup journey?

Being a part of the family helped validate us within the startup community and investor network. The name recognition has helped us get meetings with important people in the country.

What’s the most important lesson you learned as part of Extreme Startups (now HIGHLINE)?

Persistence pays off.

What was the moment you knew RAUR had legs?

The first day that we saw over 100,000 listeners.

How has your product evolved from MVP to now?

We now have a true community supporting the product.

What has been your biggest challenge to date?

Adoption. Finding ways to make audio more viral.

What advice can you give other entrepreneurs?

Be more focused. Create a list of things you need to work on, and take as much as you can off the list.

Was there ever a moment in your entrepreneurial journey when you felt you’d “failed”?

Rejection often comes early in the life of a business, so we’ve heard “no” a lot — in fundraising, partnerships, hiring, firing, and presenting. It’s hard to single out a specific moment, but our skin’s become much thicker over the last two years.

Being a startup CEO comes with ups and downs. How do you motivate yourself in tough times?

Spending time talking with the people who love what we’ve built reminds us that we are working on something people value.

What other companies/founders inspire you?

Pretty much any company that managed — through tough times — to get to product/market fit, and was able to turn the corner and become super focused on scaling.

What are you working/focused on now?

We have a big release set for Q1 — an innovative new way of using social discovery in audio.

Describe your company culture in 10 words or less.

Non-traditionally weird.

What’s the best advice you’ve ever received?

Focus.

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