The annual Dx3 event in Toronto is the biggest national conference and trade show dedicated to digital marketing, advertising, and retail, and offers a great opportunity for startups to connect with brands and retailers. At this year’s event, which ran from March 11-12, we hosted the HIGHLINE Startup Zone, an area dedicated to showcasing some of our portfolio companies.
“Our brand promises speed to seed, [and] we help them fulfill that promise with stronger connections with both customers and strategic partners,” HIGHLINE’s founder Marcus Daniels told BetaKit. He also highlighted how important it is for founders to seize new opportunities to test and refine their pitches. “The foot traffic thing is interesting, because it creates a real environment for companies to basically practice their pitches on the fly with different types of customers.”
“Often these companies are looking to add users, so in a sense they’re pitching to do a sale on the spot,” Daniels said. “I think this kind of environment for two days forces the kind of thinking which tailors their user and customer pitch.”
We captured a few action shots while on the floor at Dx3 at the Metro Toronto Convention Centre this week. You can see our full album on Facebook.
Feel like you missed out? See some of the conversations and photos from Dx3 on Twitter and Instagram using #Dx3 and #Dx32015.